The Importance of Custom Video in SEO

Custom Video for SEO

The role of video content in SEO (Search Engine Optimization) has become increasingly important and will pave the way for future Google algorithms! As businesses constantly work to enhance their online visibility to more organic traffic, incorporating custom video content into their SEO strategy has proven to be highly effective. But does adding video help SEO, and why is using video for SEO so important?

Table of Contents

What is SEO?

SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs), thereby increasing organic traffic and improving visibility to potential customers. Effective SEO strategies encompass various elements such as keyword optimization, high-quality content creation, and user experience enhancement. Google is an advertising agency – they’re in the business of showing websites to potential ad buyers. They only want to show off the best websites so as to raise their own value. With good SEO in Richmond, VA or anywhere for that matter, you’re essentially “selling” your website to Google. 

E-E-A-T and SEO

One key factor that search engines like Google consider when ranking websites is E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These components play a significant role in determining the credibility and reliability of a website’s content. The more you have of E-E-A-T the more Google will view you as a trusted source and will be willing to showcase your website. Here’s where custom video content comes into play.

Using video for SEO offers several advantages that align perfectly with the E-E-A-T framework. Firstly, video content allows businesses to show off their expertise in a particular field or industry. For example, we created a video for one of our clients, Disc Golf Deals USA, that highlights some of the products they sell. By showing that they have experience with the actual product (yes, Google can tell most of the time) then that is a major bonus when it comes to ranking for more keywords.

(Here’s our custom video for Disc Golf Deals USA!)

Why Custom Video for SEO?

Custom video content helps enhance rankings by engaging viewers and building a sense of authority and leadership within the industry. When users find informative and well-produced videos on a website, they are more likely to perceive the brand as trustworthy and reliable. Plus, let’s be honest: most users are going to video on Youtube, Instagram and TikTok for their reviews. Why? The written word doesn’t necessarily hold as much weight as it used to. Adding video to your articles will lead to higher rankings in search results because of the higher value your website adds to the user experience. By incorporating engaging visuals, animations, and storytelling elements, businesses can keep visitors on their website longer, reducing bounce rates and signaling to search engines that the content is relevant and valuable to users.

When websites combine written content with video, they create a multimedia experience that caters to different learning styles and preferences. This multimedia approach not only improves user experience but also signals to search engines that the website offers comprehensive and diverse content, further boosting its SEO performance. Some people will be able to get what they want from the video, some will get what they want from reading your article and others want both.

Start Making Video for SEO Articles

In conclusion, the importance of using video for SEO (and Local SEO) cannot be overstated. Custom video content not only aligns with the E-E-A-T framework by showcasing experience, expertise, authoritativeness, and trustworthiness but also enhances user engagement, retention, and overall website performance. By integrating high-quality video content into their SEO strategy, businesses can significantly improve their online visibility, attract more organic traffic, and ultimately achieve their marketing goals.

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Sam Inden

Sam is the founder and lead writer at Project Birdie. He has over 5+ years of hands on SEO experience and over 10 years of web design history. He loves disc golf, seltzer, his dogs and warm weather

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